Context:
Microsoft: Microsoft is a global technology company that develops software, hardware, and cloud services, known for products like Windows, Office, and Azure.
Computacenter Event: Promotes and collaborates with leading brands in technology.
What did we do on it?
Custom build stand.
The goal here was the bring the home office vibe to the Computacenter Event.
Microsoft wanted to showcase high-profile desktops in a stand that combined the comfort of home with the professionalism of an office.
We did this with…
- Aesthetic: A bright, clean design that emphasized Microsoft’s themes, with minimal colour to keep things sleek and modern
- Atmosphere: To maintain a welcoming atmosphere, we incorporated storage and presentation zones, where clients could explore the latest tech before getting hands-on with demonstrations
- Graphics: Large recognition banners and semi-transparent images made the stand open and inviting, while subtle touches of colour from the logo added warmth
- Lighting: Modern workstations echoed the home-office vibe, with strategic spotlighting to make sure the products shone brightly without overpowering the space. The stand was a perfect blend of comfort, style, and cutting-edge technology.
